Guerlain shifts to engaging younger audiences and diversifying products in 2024. The most ...

While affordable perfumes have always been out there, certain brands have now proved it's absolutely possible to smell ...

The upper echelons of the niche perfume market are pushing the boundaries of luxury and exclusivity. Brands like Amaffi stand out, offering some of the world's most expensive perfumes, with prices ...

so the perfume that uses these ingredients is naturally more expensive. Even if cheap perfume brands do use natural oils and ...

How to Smell Expensive on TikTok has 35 million views and counting As to why this is happening now, Ashley Boyce, the co-founder of Noteworthy, a ­fragrance brand that uses a sophisticated ...

Fragrances are skyrocketing in popularity. Successful men, in particular, love luxury colognes from brands like Le Labo and Yves Saint Laurent.

The luxury fragrance industry is booming thanks to TikTok and teen boys.

“It’s the new quiet luxury,” she says. Is there any difference between cheap perfume and more expensive brands? I understand scent snobbery. If you’ve spent a hefty amount on ...