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Branding Experts on Decision to Flip Max Back to HBO Max: ‘A Corporate Walk of Shame’
Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...
Warner Bros. Discovery reverses course, rebrands ‘MAX’ back to ‘HBO Max’
Warner Bros. Discovery (WBD) is rebranding its streaming service and changing its name back to the original title it used ...
Column: Streaming platform Max is changed back to HBO Max. It’s like deja vu all over again.
Warner Bros. Discovery is reversing its puzzling 2023 decision to lop off the HBO brand from the name of its streamer.
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Max will once again be HBO Max. Yes, it's aware of the irony
Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...
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The streaming platform Max is getting a new name: its old name, HBO Max
Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...
‘Max’ rebranding back to ‘HBO Max’ as WarnerBros. Discovery reverses course
WarnerBros. Discovery (WBD) is rebranding its streaming service and changing its name back to the original title it used when ...
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"The marketing department is awful"- Fans lash out as Max changes its name back to HBO Max
About two years after HBO Max was rebranded as just Max ... It is also a testament to WBD’s willingness to keep boldly iterating its strategy and approach — leaning heavily on consumer ...
The Drum2d
HBO Max returns as Warner Bros Discovery drops the Max experiment and refocuses on quality
The company tried to steady the ship by making the Max interface look and feel more like HBO. It didn’t stick. But this is more than a name change. It marks a decisive shift in strategy.
The rebrand that went full circle: HBO Max to New HBO Max
Warner Bros. Discovery (WBD) recently announced the streaming app Max will revert to the name HBO Max this summer. The move ...
SMH: after foolishly removing ‘HBO’ a few years ago, we’re back to ‘HBO Max’
In a move that has many of us saying, "Well, duh," Warner Bros. Discovery has announced it's walking back a major branding ...