Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...

The internet was full of memes and jokes when it was reveled that the HBO was going back in the title of Max. Not one to be ...

Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality over quantity.

What’s old is suddenly new again when it comes to HBO Max. Now known as Max, but initially known as HBO Max, the Warner Bros.

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

May 15 (UPI) -- HBO has announced that the name of its streaming service is changing back from Max to HBO Max this summer.

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

Max is now HBO Max. Again. No, I'm not joking. Less than two years after Warner Bros. Discovery changed the streaming service ...

WarnerBros. Discovery (WBD) is rebranding its streaming service and changing its name back to the original title it used when ...

Partly cloudy. Medium chance of showers, becoming less likely in the evening. The chance of a thunderstorm in the outer west in the late afternoon and evening. Light winds becoming south to ...