UFC announced Thursday that IBM will be its first-ever global AI partner, teaming up to develop a new way for fans all over ...

"IBM is an iconic blue-chip, global brand with decades of experience in sports marketing. Together, we're pioneering a ...

Technology giant IBM signs on as the Italian motorsport outfit's fan engagement and data analytics partner from 2025.

Ferrari and IBM have announced a new multi-year partnership aimed at improving the experience for fans of the Scuderia. The ...

IBM has announced a multi-year partnership with Scuderia Ferrari HP, making it the official Fan Engagement and Data Analytics ...

IBM (IBM) has entered into a multi-year agreement with Ferrari (RACE) to become the official Fan Engagement and Data Analytics Partner of Scuderia Ferrari HP, the most renowned Formula 1 team, ...

IBM has announced a multi-year agreement to become the official Fan Engagement and Data Analytics Partner of Scuderia Ferrari ...

IBM has entered into a multi-year agreement with Ferrari S.p.A. to become the official Fan Engagement and Data Analytics ...

A federal judge set to rule on injunction in NASCAR charter case as championship weekend arrives; TKO Group's Mark Shapiro on potential for Netflix to bid on UFC; the St. Louis Cardinals stick with ...

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IBM (NYSE:IBM) today announced it has entered into a multi-year agreement with Ferrari S.p.A. to become the official Fan ...

IBM (NYSE:IBM) today announced it has entered into a multi-year agreement with Ferrari S.p.A. to become the official Fan Engagement and Data Analytics Partner of Scuderia Ferrari HP, the most ...