Walt Disney maintained its lead in U.S. TV viewing share in December, bolstered by holiday movie marathons and strong ...

Panels aren’t going away, mind. Panel data will be part of Nielsen’s Big Data + Panel offering, which earned Media Rating Council accreditation last week. That product, which will be Nielsen’s ...

So far, McDonald’s has spent roughly $8.4 million on promoting the bundle, according to TV and streaming advertising firm iSpot, which provided data to Quartz. Notably, the chain aired two national ...

MSC Cruises, the world's third-largest cruise line, announced today that Drew Barrymore and Orlando Bloom will be starring in ...

Next up, Tremfya made a triumphant return to the 2024 roundup after falling off the rankings in 2023. The med's return came ...

U.S. Bank has launched a new Smartly™ Visa Signature® Card advertising campaign featuring NFL Hall of Fame quarterback Peyton Manning. In it, Manning’s new hobby is fully realized with help from the ...

A recent study by LG Ad Solutions revealed linear TV media schedules are still plagued by average brand frequency at 26.5, while CTV has an average frequency of 7.3.

Thirteen telehealth entities spent a combined $111 million in 2023 on television ads, more than double the sum in 2019, ...

Skyrizi had an estimated national TV ad spend of $367.7 million — the highest ad spend of any brand in the top 10.

United Real Estate | Partners is pleased to announce the launch of its new Commercial Division. This exciting development is part of the company's commitment to expanding its service offerings and ...

Vicks once again achieved the top monthly spot for TV impressions, while iSpot noted that pharma brands generated more year-over-year returns from sports and news cables compared to 2023.

Sam’s Club’s agency review comes less than two years after its last one and follows the June departure of marketer Ciara ...