The Nike Lebron NXXT GEN Genisus “Viotech” sneakers are set to make their debut in the market. The latest model represents a ...

“I absolutely love this shoe," another reviewer adds. "I am a big James shoe fan but this may be my favorite pair thus far ...

Before LeBron James had numerous sponsorships with the Lakers, he revealed his first major contract offer by Reebok.

While he eventually signed with the swoosh, James told NFL brothers Travis and Jason Kelce on their podcast New Heights that ...

On the latest episode of the New Heights podcast, King James joined fellow Northeast Ohio natives and NFL stars Travis and ...

Nike's sale section is starting to fill up. The Swoosh brand is starting the year off by knocking down the prices on some of ...

Before the start of the Los Angeles Lakers' matchup against the SanAntonio Spurs, James also wore a shirt that read "Thank ...

Lakers superstar LeBron James debuts commemorative Nike sneakers in honor of the firefighters working to stop the LA ...

The L.A.-area company is on track to increase sales to $10 billion by 2026, using a product and marketing strategy focusing ...

Damian Lillard is continuing to make a name for himself with the Milwaukee Bucks, this time with an off-the-court milestone.

Basketball fans can and will entertain plenty of debates surrounding Los Angeles Lakers forward LeBron James. It will be ...

ESPN.com recently put together a list of all the players who have ever had their own signature shoes, and it was beautiful, ...