Take a behind-the-scenes look at the Macy's holiday window display themed "Dream ... and Believe" this season. WSJ's Sonia Talati goes to the site where the holiday magic is created.
It's beginning to look a lot like Christmas ... Move over Macy's Thanksgiving Day Parade, it's time to light up their iconic Herald Square store with their breathtaking window displays.
and a Santa Claus during the Christmas season. In 1874, Macy's opened its first holiday window display in NYC, which featured porcelain dolls from around the world and scenes from Uncle Tom's Cabin.