The Mattel toy’s enduring popularity after 56 years stems from its cross-generational appeal and connection to car culture.

Yesterday is finally better, and Charlie Brown would probably be happy to see Mattel's newest Peanuts 75 Years Silver Series ...

While I love my (son’s) Lego Star Wars’ Millennium ... a bad thing. All toy brands do this. The problem is when they just ...

It's as if the Hot Wheels Pop Culture series flew under the radar in 2024, but that doesn't mean it didn't feature some ...

The memories of poring over catalogs from Sears-Roebuck, J.C. Penney or Montgomery Ward are priceless. Some of us circled the ...

Mattel won a "woke" award for unveiling "the world’s first gender-neutral doll" with the launch of its Creatable World toy line ... show "The Acolyte," the Star Wars spin-off series that ...

Now 63, he wouldn’t dare rough up his toys. His collection is so prolific ... It’s a tactic many popular brands — be it Barbie, Frozen or Star Wars — take because it’s an inexpensive ...

This includes five items from the Lego Star Wars collection ... Robbie and Ryan Gosling created a Barbie boom, with the Mattel toys surging in popularity. Other profitable Barbie products worth ...