BOSTON – The Boston Celtics have announced the addition of a new alternate logo, extending the team’s family of emblems and further expanding one of the world’s most recognized brands.

Boston's new look was first revealed by the Boston Globe, which notes that its inspiration dates back more than 50 years ago.. Created in-house, the logo, which is known as the “Lucky Alternate ...

The Boston Celtics are one of the NBA's most iconic franchises, and now, they are looking to expand their brand even more. The team's current logo was designed by Red Auerbach's brother, Zang, in ...

Created in-house, the logo, which is known as the “Lucky Alternate,” pays homage to the early 1960s illustration created by Celtics patriarch Red Auerbach’s brother, Zang, a former editorial ...

Emily Morgan is at it again, this time recreating the Boston Celtics logo to give it a fresh new look that has fans going wild. Skip to main content Skip to header right navigation ...

The Boston Celtics announced a multi-year partnership with General Electric on Wednesday, joining the Sacramento Kings (Blue Diamond Almonds) and Philadelphia 76ers (StubHub) as NBA teams that ...

With the NBA’s new season set to officially begin on Monday, a handful of teams are looking to make a few changes to their logos which include the Golden State Warriors and Boston Celtics. More ...

BOSTON (CBS/AP) — The Boston Celtics will take to the parquet court next season wearing a General Electric logo on their uniforms. The team said Wednesday it has a three-year deal that makes the ...

Garnett, a 15-time NBA all-star and Hall of Famer, played for the Celtics for six seasons, helping the team win an NBA Finals during the 2007-08 season. He averaged 15.7 points and 8.3 rebounds ...

The team will be wearing the Amica logo on their jerseys for the 2024-25 NBA ... The Boston Celtics Shamrock Foundation aims to improve and increase access to high-quality early childhood ...