Nike Basketball is reportedly expanding its lineup with the latest addition, Nike Sabrina 2 “Light Lemon Twist” sneakers.

Florida State Heisman winner and NBA veteran Charlie Ward has been named an assistant coach for USA Basketball's men's team ...

In his short time at the company, though, Hill had already turned a few heads. After a Nike exec came to speak to his sports ...

Wrestling and basketball competitions will be held Sunday to support high school athletes affected by fires in Los Angeles.

Women's sports have long been undervalued. Now that people have seen the light, everyone wants in, columnist Nancy Armour ...

Nike leads with stylish yet feature-rich footwear, and the coming Zoom GT Cut 3 “Glacier Blue” sneakers are no different.

Nike will be cutting back on promotional sales throughout the year, new CEO Elliott Hill told Fortune.

Six Purdue coaches will wear shoes designed by cancer patients to Hammer Down Cancer. They will be auctioned off to benefit ...

Texas women’s basketball signee Aaliyah Crump will get to showcase her skills on the national stage before starting her ...

USC Trojans sophomore guard JuJu Watkins has been one of the most marketable women's college basketball players, even before she stepped on campus. Watkins sign ...

More than likely, with NASCAR embroiled in a legal dispute with 23XI Racing which recently included an unsuccessful attempt ...

Victor Wembanyama, the young NBA sensation and pride of French basketball, continues to reach extraordinary heights in both popularity and marketability.