LeBron James' business partner and longtime ally, Maverick Carter, is reportedly advising the group and its $5B venture ...

LeBron James is one of the most elite alumni's of the Swoosh but he revealed Reebok offered $10M before he entered the NBA.

At halftime, LeBron James saw a viral video of a young fan's reaction to him after he waved at her at the Lakers-Heat game.

Kobe Bryant has an iconic line of sneakers with Nike that are popular to this day. Here is a ranking of Kobe Bryant's 10 best ...

“I absolutely love this shoe," another reviewer adds. "I am a big James shoe fan but this may be my favorite pair thus far ...

Before LeBron James had numerous sponsorships with the Lakers, he revealed his first major contract offer by Reebok.

Professional athletes make millions on the field and off of it from lucrative endorsements, brand partnerships, and ...

LeBron James faced a career-defining decision between Nike, Adidas, or Reebok. Reebok nearly secured him with a $10 million ...

While he eventually signed with the swoosh, James told NFL brothers Travis and Jason Kelce on their podcast New Heights that ...

A group of investors being advised by Maverick Carter, Los Angeles Lakers star LeBron James’ business partner, is seeking to ...

Photos showing James and Jordan sharing the court have surfaced on social media over the years, but video footage has never ...

On the latest episode of the New Heights podcast, King James joined fellow Northeast Ohio natives and NFL stars Travis and ...