And branding can be a powerful way to turn a one-time gathering into a ritual, Parker said. “When something has a name, it becomes easier to remember, talk about and return to,” she said.

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“We really love doing things together,” Hartley, 48, told PEOPLE exclusively at the June 18 premiere of the new action-comedy Bride Hard in West Hollywood, Calif.

People Are Sharing The Overconsumption Trends They Hate The Most, And Humans Really Are So, Soooo Wasteful "Buying 42 Stanley cups in different colors like hydration's a fashion show." ...