Chicago Mascot Co.'s creative work took center stage in college football's 2024 Pop-Tarts Bowl. Benny the Bull; the Cubs, ...

Fresh from the viral escapades of its "edible mascots" at the Pop-Tarts Bowl in Orlando Saturday, Pop-Tarts has teamed up with Krispy Kreme to bring you three new flavors for your morning carb-loading ...

The Duke’s Mayo Bowl, and all its emulsion-based shenanigans, has trended on social media in recent years and turned the event from one of many college football bowl games into one of the sport’s most ...

Snoop Dogg has been involved in football for years; as a youth coach, guest analyst, with his own Snoop League for inner city ...

Snoop Dogg hosted this year’s Arizona Bowl, with the rapper serving as sponsor, halftime show bandleader, play-by-play ...

The Pop-Tarts Bowl started with a tribute to 2023’s fallen soldier who reappeared from the dead. The crowd erupted for Frosted Strawberry’s return while Hot Fudge Sundae, Wild Berry, and Cinnamon Roll ...

Miami Hurricanes ended 10-3 with a sixth straight bowl loss Saturday in a wild 42-41 loss to Iowa State in the Pop-Tarts Bowl ...

The Pop-Tarts Bowl got off to a hot start Saturday ... with three giant Pop-Tart mascots stripping off their silver wrappings in the pregame festivities. Here's the deal ... the bowl game -- which has ...