Those ever-present TV drug ads showing patients hiking, biking or enjoying a day at the beach could soon have a different ...

Fifteen years ago, Connected TV (CTV) advertising began as a programmatic advertising format thanks to the rise of streaming services and smart TVs. Today, marketers have fully embraced the strategy, ...

IRIS.TV will remain independent, and Viant will push CTV platforms to adopt its IRIS ID to provide contextual signals beyond ...

Michigan voters are in the crosshairs of hundreds of millions of dollars in advertising on broadcast television stations, cable TV, streaming services, websites and old fashioned glossy flyers ...

Viant Technology, a provider of AI-powered programmatic advertising, today announced it acquired IRIS.TV, a global content data platform built for CTV. Viant said: “Major content owners and platforms ...

The rise of artificial intelligence (AI) and new automation tools has disrupted the programmatic advertising industry, ...

To put it simply, the only way that marketers can unleash the full potential of CTV is through programmatic. Programmatic ...

Google is rolling out new curation tools within Google Ad Manager to help media agencies more easily discover and activate ...

LOS ANGELES , Nov. 12, 2024 /PRNewswire/ -- Cineverse (NASDAQ: CNVS), a next-gen entertainment studio, today announced that ...

PhRMA is pushing to get pharmacy benefit manager (PBM) reform over the line in Congress’ lame-duck session, using its first ...

Brands are grappling with challenges such as signal loss, reduced access to key data sources, and tighter privacy regulations ...