The ambassador from Japan visits: A new campaign for footballer Neta Lavi
One of our leading football ambassadors currently playing in Japan has elegantly made his way into the fashion world, ...
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Barcelona sporting director talks about Neymar's next possible move
Over the years, Neymar has also been tangentially associated with a return to Barcelona. Deco, the Brazilian sporting ...
Puma Lacks an Edge but Is an Established Player in the Expanding Global Sportswear Industry
We view Puma as a leader in global sportswear but do not believe it has achieved a competitive advantage. Since 2014, Puma’s annual sales have risen to nearly EUR 9 billion from EUR 3 billion as the ...
Why did PUMA rebrand itself as PVMA
In a bold move that underscores its commitment to sports innovation, PUMA India has rebranded its signage to “PVMA” in honour of its latest collaborat ...