Investment amount was not the only factor influencing outcomes. Company type also impacted website viewership, with direct-to ...

1:30 p.m., BTN — Big Ten Tournament: TBD, semifinal 8:30 p.m., FS1 — New Mexico at San Diego St. 3 p.m., GOLF — Champions: ...

A reduced rights deal and new revenue stream give team greater "clarity" on its budget with one indicator still out there as ...

Warner Bros. Discovery's Max serves fewer ads per hour compared to other streaming platforms.

Perion’s Stay Live uses AI to place ads by analyzing broadcast streams for moments of high engagement but low interruption.

A new Google TV ad for a video game serves as an excellent reminder for why the platform should probably stick to content ads instead.

Activate your account. By Garett Sloane - 2 hours 35 min ago By Gillian Follett - 2 hours 35 min ago By E.J. Schultz - 2 hours 35 min ago By Jack Neff - 2 hours 35 min ago By Jon Springer - 2 hours 35 ...

If the Missouri measure passes, Oklahoma and Texas would be the only states in the region that do not allow sports betting.

Television advertising makes sense in certain cases to achieve reach, but there are execution pitfalls to be avoided.

NEW YORK—The IAB Tech Lab has launched “Ad Format Idol,” an initiative to standardize emerging connected TV ad formats. The global standards-setting body said its new project seeks help from ...

Hulu offers a range of plans with and without ads in its main on-demand service and some of its partner services. Although all live TV programming is ad-supported, you can choose various ...

The newly-released “S&P Global Market Intelligence Radio & TV Annual Outlook” from Kagan finds some good news in this year’s ad-revenue outlook and some not-so-good news for the next five years, as ...