Sprite continues its Obey Your Thirst campaign with a collaboration with Joe Freshgoods. The can design and merchandise drop ...

“Everything we did for ‘Obey Your Thirst’ was awesome, and this holiday shoot was a lot of fun. Sprite’s putting a twist on ...

As of mid-1998 Sprite was the number-three soft drink in the world and ... This period of dramatic expansion coincided with the launch of the brand's ad campaign "Obey Your Thirst." Introduced in 1994 ...

and he appeared in this year’s reboot of Sprite’s classic “Obey Your Thirst” campaign from 1994. “We hope to build on the momentum of AE’s meteoric rise -- from his highlight-reel ...

The rising NBA talent first linked with the brand in 2022 for its “New Bottle, Same Sprite” effort before appearing this year in the refresh of an iconic “Obey Your Thirst” campaign that initially ran ...

Anthony Edwards debuts as ‘Anta Claus’ in seasonal campaign for Sprite Winter Spiced Cranberry: Atlanta, USA: Sprite is bringing ...

Reusing its long-running tagline that was conceived by the ad agency Lowe & Partners in 1994, Sprite released a new variation of the "Obey Your Thirst" campaign to keep its product relevant to ...