Lionel Messi’s Wife Antonela Roccuzzo Puts Adidas’ Squat-proof Clothing Technology to the Test in Optime Collection Campaign
Antonela Roccuzzo is the new face of Adidas’ latest campaign. The philanthropist makes her debut with the sportswear company, ...
From Winners To Losers: Apparel Industry Trends
Explore ongoing trends in the apparel & footwear industries, including brand performance, retail trends, and consumer ...
Ethan Holliday Signs Historic Adidas NIL Contract; No. 1 Prospect for 2025 MLB Draft
Ethan Holliday is joining the Adidas family as the apparel giant's first baseball NIL athlete. Adidas announced Holliday's ...
Adidas Makes A Big Push Into The Pickleball Market With Staksrud Sponsorship
An in-depth discussion with All Racquet Sports, the manufacturer behind the adidas pickleball line, discussing their ...
Adidas and Willy Chavarria Just Unveiled 2025’s Sickest Collab Yet
If you are a person who cares even just a little bit about fashion, you’ve likely seen highlights from the standout ...
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Fashion has a coal problem, but the solutions are increasingly electric (commentary)
Garment factories burning coal is bad, and must stop. The fashion industry has largely aligned on this fact by now, with most ...
Huge Adidas sale is taking 40% off sitewide — here’s 11 deals I’d get right now
Personally, the deals that I want to grab the most are the women's Adistar 3 running shoes for just $91 and the All Szn Fleece Hoodie slashed to only $30. That said, there are a ton of other ...
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Mercedes chief reveals EXCLUSIVE first look at Adidas F1 merch
The CEO of the Mercedes-Benz Group has revealed a sneak peek at the upcoming team's collaboration with Adidas, teasing the ...
Adidas and Puma to Lay Off Employees Amid Global Challenges and Profitability Concerns
Adidas and Puma, two of Germany’s leading sportswear companies, are reportedly planning significant layoffs as they navigate ...
Adidas Reports Fourth-Quarter Sales and Profitability Gains
Adidas reported sales of 5.956 billion euros ($6.2 billion) for the quarter, up from 4.812 billion a year ago. For the full ...
Adidas has ‘brand heat,’ analysts say. It’s a hot stock, too.
Adidas stock rallied on Wednesday as the apparel maker said its fourth-quarter results would come in ahead of estimates. In a preliminary look at the final quarter, Adidas said its revenue rose 24% to ...