The announcement promises actors and sports stars will get "more awareness and control over" deepfakes and "how AI is being used to depict them on YouTube."

CAA formed a partnership with YouTube on a program promising to let actors, athletes and other talent fight back against AI-generated fakes.

YouTube has announced a partnership with the Creative Artists Agency (CAA) to give talent more control over how AI is used to depict them. Through the collaboration, several of the world’s most influential figures will have access to early-stage technology designed to identify and manage AI-generated content that features their likeness,