The Chinese company’s latest device is coming next week as it pushes ahead in technology despite U.S. sanctions.

The iPhone manufacturer saw its sales decline year-on-year by "double digit percentages" from Oct. 18 to Nov. 10, the research consultancy said. In comparison, its main rival in China, Huawei, recorded 7% sales growth, fueled by price cuts on its Pura 70 and Mate 60 models. Xiaomi also saw sales decline, with volumes falling 6%.

Huawei continues pushing forward in the tech industry amid severe trade restrictions by the United States. The company, which designs its own mobile SoCs,

Huawei Technologies' intends to begin mass-manufacturing of its most advanced AI chips in the first quarter of 2025, despite U.S. curbs.