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HBO, Max and Discovery

Bounding Into Comics · 2h

Warner Bros. Discovery Is Reverting Max’s Name To HBO Max This Summer In A “Quality Over Quantity” Move

Warner Bros. Discovery came to their senses and will switch Max's name back to "HBO Max" starting this summer.

The A.V. Club · 1d

Warner Bros. Discovery CFO basically admits Max rebranding is because people like HBO, not crap

The market has spoken here, and quality is the real differentiator.” To put it more plainly: The basic assumption behind the Max branding, that viewers would flock to Discovery’s big buckets of unscripted dross over the decades of quality material in HBO and other Warner Bros.

The Hollywood Reporter on MSN · 2d

Returning the HBO to Max Is Latest Sign of Potential Warner Bros. Discovery Split

We’re not quite there yet, but it sure feels imminent.

2don MSN

Inside the Warner Bros. Discovery Upfront: Big Laughs for ‘HBO Max' Name Change; No NBA, But Shaq Still Stops By to Promote ‘Superman' Movie

Normally, Conan O'Brien and the "Inside the NBA" stars get the biggest laughs at a Warner Bros. Discovery (and before that, a ...

1d

Max Brand Reversal Driven By Warner’s Changing Ambitions, Direction

Warner Bros. Discovery will revert the name of its streaming service to the original HBO Max, which says a lot about how much ...

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