Lamar’s “Mustard” shout out is all over the internet, including brands like McDonald’s, the Minions, and Shrek. There are Simpsons references, Peanuts -style drawings, and TikTok edits. A pastor yelled “Mustard” during a church service, as seen here, and even Lizzo got involved.

The release of Kendrick Lamar's latest masterpiece GNX has redefined the boundaries between music, social media, and corporate marketing in 2024.