Toy giant Mattel says it “deeply” regrets an error on the packaging of its “Wicked” movie-themed dolls, which mistakenly links toy buyers to a pornographic website.

Mattel's misprinted website URL on 'Wicked' doll packaging yielded surge of search interest for porn site Wicked Pictures.

Mattel apologizes for inadvertently directing people to pornography site instead of one promoting upcoming film.

Mattel may be safe from the Wicked Witch of the West, but it has had to issue a mea culpa to avoid the wrath of angry parents. The toy company said the web address for a pornography company was mistakenly printed on the packaging for dolls tied to the new film “Wicked” instead of the official website for the upcoming Universal Pictures release.

Mattel has apologized after inadvertently directing customers of its new line of Wicked dolls to a pornographic website, stating they are taking action to remove the misprinted toys' packaging.

A few missing keystrokes turned out to be a horse of different color for Wicked fans who picked up dolls based on the upcoming big-screen adaptation of the popular 2003 Broadway musical. The URL on the boxes of Mattel’s Elphaba and Glinda dolls directed fans,

Mattel apologizes and pulls its line of 'Wicked'-themed dolls from stores after misprinting its website link, sending consumers to an adult film site.

Toymaker Mattel intended to refer consumers to the “Wicked” movie’s landing page. The “misprinted, incorrect website is not appropriate for children,” it said.

Mattel isn’t so “Popular” right now. The toy company behind Barbie and Hot Wheels is facing backlash for accidentally listing the URL of a porn website in the packaging of its “Wicked” doll boxes. The merch for the film,