Amazon Prime Day deals are here for four days this year, but that doesn’t mean all your favorite products will be on sale for that full length of time. Popular products tend to sell out quickly when the discounts are this deep,

Amazon.com Inc took a big gamble this year by expanding its annual Prime Day summer sale to four days from two, betting the extension would give shoppers more time to navigate the millions of deals on its sprawling web store.

Retail analysts say the first day of Amazon’s Prime Day event and competing sales drove solid online spending.

The court of public opinion is always a reliable system for determining how good a product is, and Amazon ’s reviewer-powered star rating system is a prime example. Speaking of prime, many of the retailer’s highest-rated items are on sale for Prime Day.

Prime Day is nearly as good a time to buy a robot vacuum on sale as Black Friday. For new robot vacuums that debuted at CES 2025, it's the first big sale event of the year — most of them were far too fresh to go on sale for Amazon's Big Spring Sale in March.

For the most part, the best Prime Day deals go live on the first day, and they stay live (at the same price) throughout the sale — at least until they sell out. But occasionally, we see a few items get an even better discount later in the sale.

A cordless vacuum is one of those splurges that will make you wonder how you ever lived without it. The $170 Vipsun Cordless Vacuum Cleaner is on sale for $90 for Prime Day. One shopper loves it so much, they tout, "I'm a repeat Dyson buyer: choose this one instead."

Prime Day day two has officially begun, and iPad prices are reflecting that progress.

Prime Day 2025 brings steep discounts on some of Yeti’s best products, including coolers, mugs, and a celebrity-favorite water bottle.