Amazon is hosting its annual Prime Day event, but for 2025, it is 4 days long (rather than 2). We're rounding up all of the best deals of the event so far and updating this article live with the cream of the crop.

The latest model of the Amazon Kindle is down to just $84.99 in the Prime Day sale, equaling its November 2024 deal price.

The big picture of Amazon's annual summer sale is that we've found some deep discounts on top television brands. If your home entertainment center needs an upgrade, now is the time to buy.

The court of public opinion is always a reliable system for determining how good a product is, and Amazon ’s reviewer-powered star rating system is a prime example. Speaking of prime, many of the retailer’s highest-rated items are on sale for Prime Day.

Treat yourself to some new kitchen must-haves from one of TikTok's most-talked-about cookware brands — 20% off while Amazon Prime Day savings last.

Amazon's annual sale is predicted to drive $23.8 billion in online spending across U.S. e-commerce retailers, as other businesses run their own competing sales alongside the popular shopping event.

Keep reading and pick up one of these secretly must-have items and enjoy serious deals while they are still hot. Prices change quickly on Prime Day, so keep checking back to see the latest updates. Make sure to sign up for an Amazon Prime account to get the best deals.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are accurate upon date of publish.