Princess Cruises, headquartered in Valencia, is setting sail on a wave of nostalgia and star power with its new global advertising campaign.

Vicki Johnson, the Head of Communications for Princess Cruises said, “We’re going to call Port Canaveral, home of the Love Boat. And it’s ideal because of the great drive market that it offers the proximity of Orlando International airport. And incredibly convenient.

The cruise line that touts its connection to “The Love Boat” made its debut from Port Canaveral on Wednesday with the arrival of its first ship to call the Orlando-area port home. Princess Cruises’ Caribbean Princess made its way to the port to begin a winter of mostly six- and eight-night Eastern and Western Caribbean itineraries.

Love has arrived with Caribbean Princess sailing into her new homeport at Port Canaveral, a first-ever deployment for Princess Cruises.

The Caribbean Princess cruise ship has docked at Port Canaveral, offering new vacation options and boosting the port's status.