Mitel has sought to translate that experience into what its customers need. “When we create a contact center the idea is that ...

Use event-based journey analytics to map customer entry and exit points, enhance personalization, and improve engagement.

From AI teams to solo creators, learn how to align AI strategy with business goals and drive innovation effectively.

A brand LLM encapsulates everything your company brand represents, forming the foundation for every customer interaction. Up ...

Box enterprise users can edit images, and soon videos, collaboratively using genAI tools through an Adobe Express integration.

Ensure brand consistency across regions, teams, and campaigns. Deliver personalized, localized messages at scale. Balance team independence with centralized oversight. Leverage AI and intuitive tools ...

Learn how to adapt to generative AI-powered search and ensure brands remain relevant, trustworthy and highly visible.

HubSpot launched 92 updates last month and we’ve identified the 14 most impactful for your team’s performance and strategy.

Marketers seeking to use AI to measure creative impact are going to face non-technological hurdles. Even though 88% of ...

The growing dominance of digital platforms is a signal for advertisers to adapt tech strategies and embrace AI to stay competitive in a rapidly evolving market.

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: tips and tools for using video to boost sales.

Through its $13.25 billion acquisition of Interpublic Group, Omnicom has vaulted past WPP to become the world’s largest agency holding company. Omnicom and Interpublic separately had been the third ...