TikTok's reported plan to launch a separate app in the U.S. could disrupt ad targeting and user data continuity.

Google's Keyword Planner now offers city, region, and device-level forecast breakdowns, giving you deeper insights for ...

Google's AI is filling gaps in People Also Ask results, raising both visibility concerns and content creation opportunities ...

Google today released the June 2025 core update. Google said this core update “The rollout may take up to 3 weeks to complete ...

Google Ads’ new AI Max match type gives advertisers visibility into automated search performance, enabling clearer ...

Google research shows ads of the future won’t be placed. They’ll be written live by LLMs, shaped token by token through ...

Google Ads will require phone number verification for message assets starting August 1st, or those assets will be disapproved ...

Google's latest proposal to EU regulators could reshape how search results are displayed, with potential ripple effects for ...

Strategy in 2026 means meeting users where they scroll, swipe, and trust. These realities show how discovery is being ...

Google Ads will ban advertising for pill presses and related equipment starting September 1st, as part of an update to its ...

Most companies now rely on SEO teams to steer AI strategy, but many marketers feel unsure about AI Overviews and lack ...

Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid ...