New data platforms with AI capabilities are promising a greater ability to profile, segment and identify similar audiences ...

We spoke with PepsiCo FoodService CMO Scott Finlow the brand's new local campaign, its strategic focus and how Pepsi intends ...

Podcasts have become an integral part of daily life for millions, with over half a billion people globally tuning in ...

TikTok powerhouse and digital trailblazer in the beauty space. CM sister pub AdExchanger spoke with e.l.f. Chief Brand ...

We spoke with Mike Allen, CMO at Denon parent company Masimo, about the campaign collaboration and its goals; Perry’s own ...

The U.S. Postal Service defaults on a multibillion dollar financial obligation and draws yawns from the mailing industry.

loyalty and increased revenues. Those that fail risk customer defection.

Everyday drugstore brands like Tylenol and Band-Aid are household names, but their parent company, Kenvue, not so much. Formerly the consumer health care division of Johnson & Johnson, Kenvue is a ...

Meet the 2024 PRNEWS Top Women—the supportive, innovative, inspiring women making an impact on their organization, whether that’s leading the brand out of a crisis, breaking into new markets, engaging ...

BarBoards, an Austin-based startup that launched in February, is the latest DOOH tech platform hoping to win TV ad dollars by running ads on screens in restaurants and bars.

Setting and owning the narrative has never been more important, our author writes. The opportunity for practitioners is to utilize their understanding of narrative and apply it in a rapidly changing ...

Taylor Swift’s media savvy never ceases to amaze even the most seasoned PR professionals. Many communicators had something to say about her presidential endorsement and how she delivered it.