Fortune 500 companies post photos on Instagram most frequently on Thursdays, according to a recent report by TrackMaven. However, in terms of effectiveness (as measured as the number of total ...

Fitness/health and productivity mobile apps are the most deleted types of programs from consumers' smartphones, according to recent research from alligatortek. The report was based on data from a ...

Adding more hashtags to Instagram posts doesn't tend to help boost views, according to recent research from Social Insider. The report was based on data from 75,361,233 Instagram posts published ...

Market segmentation—dividing your target audiences into smaller categories that share similar characteristics—can be a powerful approach for marketers. A few ways it can benefit your brand include ...

Learn how AI-powered search impacts B2B marketing, focusing on personalization, voice search, predictive analytics, and ...

More than one-fourth of public relations and communications professionals say they are already using generative AI tools to craft press release content, according to recent research from PR Newswire.

The middle of the sales funnel is where social media advertising has the biggest impact, according to a recent report from Convertro and AOL Platforms. The report was based on an analysis using ...

The most effective methods for generating B2B sales leads are outbound marketing (telemarketing, virtual/remote sales), event marketing (tradeshows, webinars, and seminars), and online marketing ...

Marketers are great at creating spreadsheets and dashboards and reports that track metrics. But more important than how you're looking at your results is what you're looking at. We track email open ...

Who doesn't like free? When I worked at Columbia House, the music club company, our best offer was "Buy 1, Get 1 Free," not "2 for the Price of 1" or "Get 2 at half price." Why did we use "Buy 1, Get ...

Which in-person events, social networks, and industry analyst firms have the greatest influence on B2B buyers? To find out, Mission Control Marketing surveyed 500 decision-makers at large and midsize ...

NFTs—non-fungible tokens—are unique digital items that are authenticated on the blockchain. The authentication process is the same technology that secures cryptocurrencies, such as Bitcoin, allowing ...