The IAB Europe Transparency & Consent Framework used as the foundation for most online advertising by Google, Microsoft, ...

The IAB Europe Transparency & Consent Framework used as the foundation for most online advertising by Google, Microsoft, Amazon and others is illegal in the EU, the Belgian Court of Appeal has ruled.

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The guidelines, which will be open for public comment through July 12, are intended as a first step toward Media Rating Council accreditation for attention measurement suppliers.

Spending cuts by a large client contributed to the decline while technology clients generally are prioritizing investments in areas like AI instead of marketing.

Many AI companies still fail to implement proper safeguards to prevent their systems from reproducing or competing with professional media content.

Amid news of sharply rising advertising revenues for Fox Corp. in the first quarter this year -- helped by the Super Bowl -- President of Ad Sales, Marketing and Brand Partnerships for Fox Jeff ...

Prime Video's ad option, which started up over a year ago, has been a "game changer" with a strong viewer-to-consumer connection to Amazon's e-commerce business, ...

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