Shot on iPhone” Lunar New Year campaign film tells a personal story of a young girl’s journey teased by classmates as ...

Apple aimed to foster empathy and connection through its heartfelt holiday campaign, "Fuzzy Feelings," released globally just before Thanksgiving. See more ...

Orange, France's leading telecommunications provider, gained strong attribution in the media after creating a CSR brief to tackle the prejudices against women's football.

The world’s best companies and campaigns for creativity, according to the WARC Creative 100. The top 10 campaigns include five campaigns focused on sport: Orange promoted WoMen’s Football, Coors Light ...

Hours after the US president announced 25% tariffs on products coming from Mexico and Canada, his commerce secretary was already suggesting there would “probably” be a deal to reduce them – it’s a ...

Many Canadians report that they are buying fewer American products and avoiding US-owned stores and restaurants in protest at the threat of US tariffs and annexation, but entertainment brands appear ...

Chinese consumers are prioritising products with the best functional benefits, as brand loyalty drops to its lowest level in history, with the preference for local brands reaching 77% in 2023, a 21% ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

This year’s Super Bowl ads ranged from heartfelt to downright crazy. Beyond the beer, snack and candy brands that continue to engage us, it was refreshing to see some other categories, like kitchen ...

As the curtain falls on Super Bowl 2025, it's time to reflect on the ads that left a lasting impression on viewers. In light of System1's recent research on creative consistency, it’s only appropriate ...

Fluctuating weather patterns are making it more difficult for retailers to plan seasonal offerings to match consumer demand. Demand for circular fashion is growing; leading retailers are exploring ...

This is a story about the enduring power of pride, and a celebration of XXXX's ongoing belief in the ability of creativity to turn deep strategic insight into sales driving gold. By doubling down on ...