The Macy’s Thanksgiving Day Parade drew its largest cross-platform audience on record Thursday.

The Macy's Thanksgiving Day Parade drew its largest audience ever this year, according to NBCUniversal. The 98th annual event ...

The annual parade reigned in 31.3 million viewers across all platforms this year. That marks a 10% increase from viewership ...

NBC’s presentation of this year’s Macy's Thanksgiving Day Parade delivered 31.3 million total viewers across all platforms, ...

The Macy’s Thanksgiving Day Parade marched, soared and roared into its second century as a holiday fixture despite a ...

NBC has unveiled its full holiday programming schedule through Jan. 1, 2025. This year's schedule holiday schedule kicks off ...

Dozens of pro-Palestine protesters were arrested Thursday after blocking the Macy's Thanksgiving Day Parade, the New York ...

Al, Savannah and Hoda are back to bring you the 98th edition of the Macy's Thanksgiving Parade. TODAY.com captured each and ...

The Loop boomed with music, from Kool & the Gang’s “Celebration,” to Mariah Carey’s “All I Want For Christmas Is You,” with ...

The Macy’s Thanksgiving Day Parade marched, soared and roared into its second century as a holiday fixture despite rain and a ...