Macy's Inks New Deal to Expand Broadcasting Fourth of July, Thanksgiving Parade Events
Macy's said last year's parade reached 31.7 million viewers on NBC and Peacock, an 11 percent increase from 2023.
NBC Inks 10-Year Deal for Macy’s Thanksgiving Day Parade Rights
The long-term deal also includes the 4th of July fireworks concert special, and a new event to be announced at a later date.
NBC, Macy’s Strike 10-Year Deal to Keep Thanksgiving Parade Marching
NBCUniversal and Macy's struck a new ten year deal that will keep the retailer's Thanksgiving Day Parade proceeding on NBC ...
Why do I have to work on Presidents' Day? It’s a holiday without a ‘constituency,’ expert says
Fewer workers get Presidents Day as a holiday compared to days like Christmas and Thanksgiving. One economist suggests why it ...
NBC Expands Partnership With Macy’s For Thanksgiving Parade, 4th of July Fireworks; 10-Year Rights Deal To Include New Program
NBCUniversal is extending its partnership with Macy’s via a 10-year programming rights deal. The agreement includes The ...