Warner Brothers Discovery, which wiped out the name in a disastrous rebranding effort during a 2023 corporate merger, took a swipe at itself in an announcement this week. "Same app. New-ish name. The ...

Gunnar Wiedenfels told an investors conference "there’s a lot more openness to discuss the options" ahead for additional ...

Warner Bros. Discovery will revert the name of its streaming service to the original HBO Max, which says a lot about how much ...

EXCLUSIVE: Comedy Central picked a curious date for the Season 27 premiere of animated stalwart South Park after a two-year ...

The market has spoken here, and quality is the real differentiator.” To put it more plainly: The basic assumption behind the ...

NEW YORK (AP) — HBO is returning — at least in a name. Warner Bros. Discovery said Wednesday that it was rebranding its streaming service as HBO Max this summer, instead of the current Max.

Warner Bros. Discovery knew the announcement that it was restoring “HBO” to the name of its Max streamer would elicit ...

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

Recent news highlights in entertainment include Chris Brown's arrest in the UK, HBO Max's rebranding, MrBeast's legal ...

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

From “ Mare of Easttown ” creator Brad Ingelsby, “Task” dives into the working class suburbs of Philadelphia as Ruffalo’s ...

Actor and comedian Tim Meadows had arguably the best response to Warner Bros. Discovery bringing back HBO Max.