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Warner Bros. revives HBO Max name

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Warner Bros. Discovery CFO basically admits Max rebranding is because people like HBO, not crap

The market has spoken here, and quality is the real differentiator.” To put it more plainly: The basic assumption behind the Max branding, that viewers would flock to Discovery’s big buckets of unscripted dross over the decades of quality material in HBO and other Warner Bros.

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Returning the HBO to Max Is Latest Sign of Potential Warner Bros. Discovery Split

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Inside the Warner Bros. Discovery Upfront: Big Laughs for ‘HBO Max’ Name Change; No NBA, But Shaq Still Stops By to Promote ‘Superman’ Movie

Warner Bros Discovery revives HBO Max branding for global push

Reuters, the news and media division of Thomson Reuters, is the world’s largest multimedia news provider, reaching billions of people worldwide every day.

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Max, Once Known as HBO Max, Is Calling Itself HBO Max Again. Got It?

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Max changing its name back to HBO Max

HBO Max Is Back As Warner Bros. Discovery Changes Name, Again

This reversal highlights a crucial lesson many brands learn the hard way: sometimes your established brand equity is more valuable than you realize.

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HBO Max is coming back: Streaming platform rebranding again after 2 years

Putnam Daily Voice · 1d

HBO Max Returns: Here's Why Max Is Reviving Its Old Name

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Social media reacts to surprising Warner Bros. announcement

Warner Bros. Discovery WBD launched HBO Max in May 2020. On Wednesday, nearly five years later, the company announced it was returning to its roots. HBO Max launched long before Warner Bros. merged with Discovery Inc.

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'Final Destination: Bloodlines' Set to Continue Warner Bros.' Box Office Winning Streak

Warner Bros. is still riding high from the spectacular success of "A Minecraft Movie" and "Sinners," which have combined for more than $1.1 billion in global box office grosses. That winning streak should continue this weekend with New Line's "Final Destination: Bloodlines,

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Inside the Warner Bros. Discovery Upfront: Branding Whiplash and “The ‘White Lotus’ Effect”

"It’s not TV, it’s HBO Max ... again," at a presentation that goes hard on executive talking points and largely ignores the studio's recent film successes.

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Brandon Sklenar Set For Taylor Sheridan-Penned Action Thriller ‘F.A.S.T.’ At Warner Bros

Taylor Sheridan and Brandon Sklenar are set to team on 'F.A.S.T.', an action thriller that Sheridan has penned for Warner Bros.

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Warner Bros. Discovery Ready to Offer Batman, Harry Potter, ‘Friends’ as Figures for Ads

A new effort from Warner Bros. Discovery will offer advertisers the chance to use popular figures like Batman and Harry Potter in commercials

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HBO Max

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Max Brand Reversal Driven By Warner’s Changing Ambitions, Direction

Warner Bros. Discovery will revert the name of its streaming service to the original HBO Max, which says a lot about how much the company has changed in just two years.

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Warner Bros. Discovery Launches WBD Storyverse, Aiming To Engage Fans With “Original IP Through A Branded Lens”

Looking to draw on the heritage of its portfolio, Warner Bros. Discovery is rolling out an initiative called WBD Storyverse, which aims to “recapture the magic of the original IP through a branded lends.

Batman News5h

Warner Bros. announces DC Worlds Collide mobile RPG, pre-registration open now

Warner Bros. Games has officially announced DC Worlds Collide, a thrilling new free-to-play mobile role-playing game set within the beloved DC Universe. Fans eager to dive into action-packed