GSNC Branding Guidelines - Girl Scouts of the USA
The Trefoil will play the most important role as the primary logo for Girl Scouts. It is the single visual element that has been with Girl Scouts throughout our entire history. While its form has varied over the years, the essence of its shape has remained the same.
Brand Center - Girl Scouts of the USA
When you see the trefoil, you immediately think Girl Scouts! This logo should never be altered; use it as is! Never use more than one Trefoil in the same design (the servicemark does not count towards this application). Find more details about the Trefoil in our Guidelines booklet. 1. Never use more than one Trefoil in the same application. 4.
Apply the Trefoil as Girl Scout green or white (preferably on green background). Text within the Trefoil should be either Girl Scout green or white. Stroked Trefoils should always have rounded corners as the weight increases and should not exceed the weight in row B below.
Brand Resources - Girl Scouts of the USA
Materials printed at home for the troop or Service Unit, or advertising a local event, can utilize the Girl Scout logo, service mark, trefoil, and other brand content without prior approval. Any materials created for public consumption - such as a newspaper ad - must first be approved by the GSHH MarComm Department .
GSKSMO Brand Center
The Trefoil will play the most important role as the primary logo for Girl Scouts. It is the single visual element that has been with Girl Scouts throughout our entire history. While its form has varied over the years, the essence of its shape has remained the same.
Girl Scout Logo, symbol, meaning, history, PNG, brand - Logos …
Jun 3, 2024 · The trefoil symbolizes the Girl Scout promises: to serve God and country, to help people at all times, and to live by the Girl Scout Law. The logo has been updated to give the brand a new and modern look, making it more appealing to young girls from diverse backgrounds.
Brand & Marketing Resources - Girl Scouts of the USA
Girl Scouts is a beloved, iconic brand. Few brands are strong enough to be identified simply by a color or a shape, but we have both the unique shade of "Girl Scout green" and the singular Girl Scout Trefoil symbol working for us.
Council Leadership | Girl Scouts - Girl Scouts of the USA
The Trefoil will play the most important role as the primary logo for Girl Scouts. It is the single visual element that has been with Girl Scouts throughout our entire history. While its form has varied over the years, the essence of its shape has remained the same.
The Movement servicemark is the approved signifier of the Girl Scout brand in Movement- wide communications. It should be used, alone or in combination with the Trefoil, to identify the brand in environments where the Trefoil alone does not provide a strong enough connection. See logo hierarchy standards to understand how they are used together.
Brand Center - Girl Scouts of Southeastern Michigan
The trefoil and servicemarks are the only marks of Girl Scouts. Usage of legacy trefoils and profiles (the 1910s, 1920s, 1978, and 2010) require written approval from GSUSA. The trefoil is the simplest and most potent expression of Girl Scouts' brand.
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