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Inside the legend of Geico’s 25-year-old Gecko mascot
Jan 22, 2024 · Ahead of Super Bowl LVIII on February 11, insurance company Geico will release a 15-minute documentary called Legend of the Lizard about its 25-year-old mascot, the Gecko. To drum up interest, Geico tapped another mascot, the Caveman, in a number of spots that have aired throughout the NFL postseason.
Lessons from 20 years of Dove’s Campaign for Real Beauty
Apr 9, 2024 · Dove’s Real Beauty effort continues to endure as the gold standard, even as “brand purpose” falls out of vogue with marketers. Brands are broadly moving away from speaking out on social issues, both out of fear of backlash and amid a broader disinterest among consumers for brands to weigh in.
Case study: How fame made Snickers' 'You're not you when you're …
Oct 26, 2016 · 1. Create a bigger, more compelling creative platform. Achieving this would accelerate growth and help inspire all markets—particularly our "long-tail" of small markets—to unlock creative work with greater impact.
Seven inspiring ads that smash female stereotypes
With brands like Gillette tapping into #MeToo and the adland watchdog’s ban on damaging gender stereotyping ads coming into effect on 14 June, could 2019 mark a turning point towards ads that embrace female empowerment?
'Dumb Ways to Die': the story behind a global marketing …
Jun 20, 2013 · For Melbourne’s Metro Trains, whose public safety viral "dumb ways to die" is already one of the big successes of this year’s Cannes Lions festival, it has been a remarkable six months.
Advertising news and opinion from international thought leaders ...
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Features - Campaign US
In-depth features exploring the U.S. and global advertising industry, from Campaign US.
Read the latest advertising industry news | Campaign US
With Amazon Prime having joined the pack of ad-tier streamers, marketers from across the globe explain to Campaign how far video on demand will shake up their strategy in the next year — and where it needs to improve.
The best TV ads of 2022 (so far) | Campaign US
The DFS sale has become a bit of a meme in recent years, always offering the latest discount, deal or special offer to buy a sofa on credit. In a refreshing twist, the furniture retailer has changed tactics and declares itself really interested in your style, or in their words: “What’s Your Thing?”