The Power of Brand Narrative: 5 Ways to Create It
Aug 17, 2018 · The possibilities for “surprise and delight” in the advertising world are limitless. 5. Make an empathetic connection. Great books, movies, and folk tales remain popular because people connect to them. Similarly, brand narratives are at their strongest when they’re able to make connections to customers’ lives.
Chief Marketer - Marketing Strategies, Insights & Resources
View Full Calendar. Chief Marketer is an information hub connecting a global portfolio of more than a dozen marketing-focused brands including Event Marketer, AdExchanger, AdMonsters, Cynopsis Gaming, Cynopsis, Multichannel Marketer, PR News, and more—an aggregate audience topping 1.1 million readers. We are a one-stop “power portal” for ...
P. Diddy Reaches for Ciroc Vodka - Chief Marketer
Oct 29, 2007 · By Chief Marketer Staff. Monday, October 29, 2007. Rapper Sean “P.Diddy” Combs has signed a partnership with spirit maker Diageo PLC to promote the company’s Ciroc Vodka in the U.S., in return for 50% of the profits from the brand. The performer announced the deal in London, where Diageo is based. The company said the arrangement could be ...
Wal-Mart Launches New Marketing Slogan - Chief Marketer
By. Friday, September 14, 2007. Wal-Mart is out with a new marketing tagline, which focuses on cost savings and includes new TV spots and an interactive Web site. The new slogan, “ Save Money. Live Better,” the first in nearly 20 years, replaces Wal-Mart’s “Always Low Prices” tagline. The campaign builds off an economic study by ...
50 BEST-PROMOTED BRANDS - Chief Marketer
50 BEST-PROMOTED BRANDS. By Chief Marketer Staff. Sunday, October 1, 2000. PROMO salutes 50 products, services, and properties making the most noteworthy marketing waves. Results are king. At the heart of every promotion marketing campaign is a need to increase sales, either immediately through purchase initiatives or long-term via brand ...
2022 Top Women in Marketing - Chief Marketer
The Opportunist. Nominees in this category turned the challenges of a post-pandemic 2022 into opportunities for growth and then got busy putting their fresh strategies and ideas into action. With operational changes, new product launches, or complete strategy shifts, these women beamed new ways of thinking through the clouds of a receding storm.
About Chief Marketer
Chief Marketer is an information hub connecting a global portfolio of more than a dozen marketing-focused brands including Event Marketer, AdExchanger, AdMonsters, Esports Business, Cynopsis, Multichannel Merchant, PR News, Studio Daily, and more—an aggregate audience topping 1.1 million readers. Our content team scans the marketing universe ...
Six Steps to a Successful Product Rollout - Chief Marketer
Nov 7, 2005 · As for the six steps to a successful rollout: Step 1: Find and identify the consumer insight. The key to finding a big new insight is understanding consumer needs and wants as well as how they view and use the product category in question. Trying to “sell the consumer” on your views is seldom successful; listening to consumers’ language ...
Understanding and Marketing to the Modern LGBTQ Community
A massive cultural shift is underway driven by conversations around inclusivity and diversity—along with the #MeToo movement. This has had a major impact on marketers, not only on how they connect with the LGBTQ community, but internally on how they treat LGBTQ employees from a sexual orientation and gender identity standpoint.
CM200: Recognizing the Top 200 Marketing Agencies of 2021
Oct 2, 2020 · Executive Perspectives for Modern Marketers. Chief Marketer is an information hub connecting a global portfolio of more than a dozen marketing-focused brands including Event Marketer, AdExchanger, AdMonsters, Cynopsis Gaming, Cynopsis, Multichannel Marketer, PR News, and more—an aggregate audience topping 1.1 million readers.